You’ve decided to publish your eBooks on Amazon and Barnes & Noble via the Kindle and The Nook. You’ve ensured that your content is excellent, formatted correctly, and is updated and accurate. You have excellent and creative cover art, and you are going to upload everything today but you’re unsure about how to price your eBook. There are several ways you can go, we’ll go over each possibility.
Premium Pricing Model (ie: Pricing High)
To be honest, this won’t work with most Kindle or Nook eBooks. Readers have even been know to get mad at publishers who charge the same as hard cover books, or not much less. Publishers claim they’re trying to protect their writers but the reasons don’t matter as much as the lesson to you. Don’t use a premium pricing model to price your digital books. Regardless of who you are, it makes people mad. Higher than 9.99 you also won’t get Amazon’s 70 percent royalties deal.
Mid-Grade Pricing Model
Most publishers are charging from 5.99 to 9.99 for Kindle eBooks and while sales are brisk, it is actually unlikely that you can break in to this price level unless you already have a reputation and a following who will pay this price. If you’re trying to attract new readers this pricing level may not work, but if you’re just trying to sell in a simpler way to current followers then it may work for you.
Pricing Digital Books Low
Those who want to only publish on Kindle and The Nook often go with this method. The low price gets noticed and people are more apt to give someone they never heard of a try when the price is low. The low priced method will attract people who are curious about your writing and avoid the problem of people who only want things for free. Plus, you’ll make a little income for your marketing efforts. Try starting at 2.99 as your highest price point.
Give Your Books Away for Free
If you really want to attract new readers — and try to convert them into buyers later — you can also offer your digital books free for the Kindle and Nook. Why would you want to do this? This is something you can do when you are trying to attract an entirely new audience and need them to be attracted to the Free price. Keep in mind that you will often get “freebie” seekers when you go with this model but it is a proven method that encourages people to take a risk on an “unknown” author (ie: you!).
Pricing your digital book correctly is imperative if you want anyone to see it! Ensure that you also have a great book to start with. Content is still “King” as they say. Pay for, or design yourself, creative cover art that can stand out among the other books. And last but not least, pick a great title for your book. Online and off, titles are incredibly important for a successful book.